Free download · Benchmark data

know what good looks like in your category.

AOV, conversion, commission and returns ranges by category, anonymised and aggregated from £100m+ of managed GMV. No brand identifiable, just the ranges that tell you whether you are on track.

Last updated August 2026.

Get the benchmarks
✓AOV, conversion and returns ranges by category
✓Commission benchmarks from £100m+ of managed GMV
✓Updated August 2026, refreshed as the data moves

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£120k+
showcase LIVE, one broadcast
£100m+
GMV managed
80+
brands globally
verified across managed accounts · methodology varies by metric*
What you get

inside the benchmarks.

✓AOV ranges by category, so you can price products and bundles against the market, not a guess
✓Conversion ranges across LIVE, video and affiliate traffic, so you know which lever is underperforming
✓Commission ranges that keep creators active without giving your margin away
✓Returns ranges by category, so your forecasts survive contact with reality
✓Every figure anonymised and aggregated at category level, no brand identifiable

questions.

Where does the data come from?
From £100m+ of GMV managed across 80+ brands. Everything is anonymised and aggregated into category-level ranges before it goes anywhere near the report. No single brand is identifiable.
Which categories are covered?
The categories where TikTok Shop trades hardest, including beauty, fashion, food and drink, and health and wellness. If your category is not covered yet, tell us and we will prioritise it in the next update.
How current are the numbers?
The current edition was last updated August 2026 and the ranges are refreshed as the aggregate data moves. Fees, commissions and returns shift, so always check the date on your copy.

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* Verified across Somerce-managed TikTok Shop accounts, methodology varies by metric, GMV as reported by TikTok Shop seller analytics.