Five categories, five playbooks, one operating engine. Every vertical gets its own pricing logic, content formats and creator supply, proven brand by brand. New to agencies? Read the UK TikTok Shop agency guide first.
The record category. Daily LIVE engines, education-led routines and affiliate communities that turn launches into rankings.
The beauty playbook →
Try-on and drop-led selling with native local creators, from daily LIVE cadence to an event-scale broadcast at Winter Wonderland.
The fashion playbook →
Impulse price points and bundle economics, with creator communities whose costs track the sales they create.
The food & drink playbook →
Demo-led selling for high-AOV products: education over hype, and offer structures that protect price instead of eroding it.
The electronics playbook →
Education-led, claims-safe selling built on professional creators first, then scaled through affiliate communities.
The wellness playbook →New categories reward whoever arrives with a plan. We map the entry playbook first: pricing, formats and creator supply, before the space gets crowded.
Forecast your category →Model what your category, price point and cadence could do on TikTok Shop.
Forecast your category → BenchmarksHow your category converts: AOV, ERR and LIVE benchmarks from the front line.
Get the benchmarks → PlaybookThe full operating playbook behind the record: LIVE, affiliates, content and paid.
Get the playbook →Five categories proven, the sixth mapped before it gets crowded. Tell us the brand and the target.
Talk to us* Verified across Somerce-managed TikTok Shop accounts, methodology varies by metric, GMV as reported by TikTok Shop seller analytics.