On air 7 days a week

tiktok shop for food & drink.

Impulse price points, bundle economics and creator communities whose costs track the sales they create. The product demos itself. We make it convert — with daily LIVE engines for FMCG names like Huel and Liquid I.V. broadcasting from our own studios.

Talk to us See the affiliate work →

7 daysa week, LIVE from our studios

LIVE LIVE · 04:37:12

Daily

LIVE engines for Huel, Liquid I.V., WILD and Silentnight

Profitable

Ooh & Aah affiliate community, costs tracking sales

£100m+

GMV managed across the roster

verified across managed accounts · rolling 30 days*

The playbook

how food & drink converts.

FMCG lives or dies on checkout maths. The playbook keeps the economics honest.

Impulse price points

Sub-£20 baskets need frictionless offers: bundles and multi-buys that build AOV without breaking the impulse that started the order.

The product demos itself

Taste tests, pack-opens and reactions are the category's native format. We brief them, schedule them and connect them to the shop.

Communities that pay for themselves

Affiliate programmes structured so creator cost tracks created revenue, the profitability model proven with Ooh & Aah Cookies.

The feed

fmcg, on air every day.

Four of the daily LIVE engines we produce for food, drink and everyday-FMCG brands — fixed slots, seven days a week, from our London and Manchester studios.

Host presenting Huel Lite ready-to-drink bottles on a daily TikTok Shop LIVE

Huel · daily LIVE

Host demonstrating Liquid I.V. hydration sticks on a TikTok Shop LIVE

Liquid I.V. · daily LIVE

WILD products presented by a host on a daily TikTok Shop LIVE

WILD · daily LIVE

Host presenting a Silentnight pillow on a daily TikTok Shop LIVE

Silentnight · daily LIVE

Featured · Ooh & Aah Cookies

a community that pays for itself.

An affiliate community activation built for profitability: creator supply matched to impulse price points, with costs that track the sales they create.

Read the case study

Ooh & Aah · gift box

Case studies

food & drink, measured on gmv.

Affiliate communities and LIVE cadences for products that demo themselves. There is more in our affiliate portfolio.

Ooh & Aah Cookies

A profitable affiliate community

An affiliate community activation driving revenue at high profitability.

Affiliate

View case study →

Warrior

Stronger affiliates, stronger LIVEs

Strengthening Warrior's affiliate programme and LIVE output as one engine.

AffiliateTikTok LIVE

View case study →

The daily engine 7 days

A week on air. Daily LIVE engines for Huel, Liquid I.V., WILD and Silentnight, broadcast in fixed slots from our own studios.

How the LIVE engine runs →

All case studies →

Before you brief us

run your own numbers.

Free tool

TikTok Shop forecaster

Model what your category, price point and cadence could do on TikTok Shop.

Forecast your category → Benchmarks

Category benchmarks

How your category converts: AOV, ERR and LIVE benchmarks from the front line.

Get the benchmarks → Playbook

The TikTok Shop playbook

The full operating playbook behind the record: LIVE, affiliates, content and paid.

Get the playbook →

FAQ

food & drink on tiktok shop, answered.

Does food and drink work on TikTok Shop?

Yes. It is a natural TikTok category because the product demos itself: taste tests, pack-opens and reactions are native formats the audience already watches. The commercial work is in the checkout maths, building sub-£20 impulse baskets into orders that carry their costs.

How do you make low price points profitable on TikTok Shop?

With offer architecture. Bundles and multi-buys build AOV without breaking the impulse that started the order, and affiliate costs are structured to track the revenue creators actually create. Our guide to bundles and AOV on TikTok Shop covers the mechanics.

What content works for snacks and FMCG brands?

The category's native formats: taste tests, pack-opens and reaction videos. We brief them, schedule them and connect them to the shop, so the content that earns the view also carries the basket.

How do affiliate communities stay profitable for food brands?

By structuring programmes so creator cost tracks created revenue. That is the model we proved with Ooh & Aah Cookies, an affiliate community activation run for profitability, not just reach.

Can sports nutrition brands run the same playbook?

Yes, with the same engine tuned for the category. For Warrior we strengthened the affiliate programme and LIVE output as one engine, pairing impulse-friendly offers with an always-on broadcast cadence.

your aisle next.

Tell us the product and the price point. We'll bring the offer maths and a studio that broadcasts seven days a week.

Talk to us

* Verified across Somerce-managed TikTok Shop accounts, rolling 30-day window, GMV as reported by TikTok Shop seller analytics.