We never launch cold creative. Paid amplifies what organic, affiliate and LIVE have already proven, measured on GMV and reconciled with your TikTok Shop data. It is one part of the engine behind £100m+ GMV managed across the somerce network.
Most TikTok ads agencies test creative with your media budget. We test it with content. Hooks are briefed, posted and tested through our organic content and affiliate programmes, tracked on views, CTR, CTOR and GMV, and only the winners get spend. Video views campaigns put budget behind top affiliate videos via ad codes, so every pound amplifies a hook the algorithm has already validated.
illustrative — bars indexed on views, CTR, CTOR and GMV
Through early adoption of GMV Max when it first rolled out, we built a playbook proven in hitting ROI and spend targets. Start all products in one campaign, split the top SKUs into dedicated hero product campaigns, then drive creative volume to avoid fatigue: we aim for a minimum of 200 creatives delivering per account. Boosting is reserved for identified viral videos significantly outperforming the ROI target.
illustrative — top SKUs graduate to their own campaigns
A LIVE is only as big as its audience, and paid is how the room gets filled on schedule. Our winning daily setup runs GMV Max Daily LIVE and Key LIVE campaigns with Viewer Boost budget and Mega LIVE switched on, scheduling three high-intent sessions per week. Fresh pre-heat videos are toggled on, out-of-date creatives are excluded, and LIVE-click data guides the next round of pre-heat content for our TikTok LIVE engines.
We do not rely on GMV Max for all your success. Traffic campaigns drive users to the shop and product cards, warming GMV Max signals. Video views campaigns build share of voice behind affiliate content and paid partnerships. The creative framework runs the full funnel: awareness content where the brand is present but not prominent, consideration content built on tips and reviews, and conversion content with real urgency. Over time the mix shifts as hero campaigns earn a bigger share of spend.
Impressions do not pay invoices. We measure paid on GMV, live-attributed ROAS and new customer share, and every report is reconciled with TikTok Shop data so what we claim matches what your shop banked. Real-time data dictates how we spend once ads are running, reviewed against the same weekly trading rhythm as the rest of the account. For the wider picture, read our TikTok Shop statistics round-up.
what we claim matches what your shop banked
Brief tested hook angles to creators, post, and track views, CTR, CTOR and GMV. No media budget spent on guesses.
All products in one campaign while the account learns, with traffic campaigns warming the signals underneath.
Top SKUs graduate to dedicated hero product campaigns, fed by a minimum of 200 creatives delivering.
Boosting budget goes only to videos significantly outperforming the ROI target. Scale winners, drop losers, repeat.
Shop revenue increase in month 1. A launch mix where winning creator hooks were identified, iterated and scaled hard across the account.
Vaseline · Unilever
gluta-hya, launched on tiktok shop.
Launching the GLUTA-HYA Lip Serum on TikTok Shop for Unilever, one of four Unilever brands somerce runs as a single partner.
P.Louise · world record
40m
Impressions around the $2.7m single-LIVE world record. Rooms this big are built before the stream starts: pre-heat, promotion, then the push.
Organic and affiliates open the door. Paid decides how many people walk through it, and when. We run paid as an accelerant, measured on live-attributed ROAS and new customer share.
Pick your category, AOV and investment level and the TikTok Shop forecaster returns a directional monthly GMV range, built on £100m+ of managed GMV. Bring the numbers to the first call and we will pressure-test them together.
Run the forecasterBring us a shop with signals, or let us build them first. Either way, paid is measured on GMV from day one.
Talk to us* Verified across Somerce-managed TikTok Shop accounts, methodology varies by metric, GMV as reported by TikTok Shop seller analytics.