LIVE feeds affiliate, affiliate feeds content, content feeds paid, and every lever reports into one plan measured on GMV: £100m+ GMV managed across 80+ brands.
Daily LIVE engines that build the baseline and showcase events that break records, run from our own studios by trained hosts. Every broadcast is scored on GMV per hour and the funnel behind it.
We build an army of high-performing affiliates for your brand, recruited across seven channels and managed on a tiered creator model. Hooks are tested, winners scaled, communities retained with events and championships.
Affiliate sells. Content builds the brand that makes people want to buy. Education-led, native-format content across five pillars, all shoppable and all feeding the LIVE and affiliate loops.
Organic and affiliates open the door. Paid decides how many people walk through it, and when. A GMV Max playbook built through early adoption, measured on live-attributed ROAS and new customer share.
We approach TikTok Shop as a trading channel first: SKU architecture, bundle-led offers, listings built for search and the affiliate loop. Value, not discount, so the brand grows without eroding price.
Hosts who know the products cold, sell to a plan and get sharper every week. Recruited, certified and managed end to end through our training engine and the LiveHost platform.
No lever works alone. Each one warms the next, and the whole engine reports into a single plan measured on GMV.
Creator communities put the product on the FYP every single day, priming an audience of buyers who already trust the brand.
That primed audience converts in the LIVE room at the highest AOV, on your terms. Daily lives compound the baseline, showcase lives spike it.
Every LIVE is clipped, cut and repurposed into organic and paid assets. Hundreds of hours of broadcast become an always-on content library.
GMV Max and video view campaigns amplify what already works, filling the room and accelerating the winners the loop has proven.
This is how AKT London grew 1,470% in its launch month with every lever run as one engine, and how Glow For It grew 400% in a year. The playbook is written up in how to sell on TikTok LIVE and the four metrics that decide every LIVE.
Playbooks, templates, benchmarks and free tools from the team behind £100m+ managed GMV across 80+ brands. Test how we think before you brief us. Inside:
Tell us where the channel is today and we'll show you which lever to pull first.
Talk to us* Verified across Somerce-managed TikTok Shop accounts, rolling 30-day window, GMV as reported by TikTok Shop seller analytics.