Everything we have learned running TikTok Shop for 80+ brands, including the platform's $2.7m record LIVE. Playbooks, benchmarks and honest comparisons. No fluff, no gatekeeping.
The complete guide: what a real TikTok Shop engine includes, how agencies charge, how to verify results and what to ask before you sign. Everything on this blog, in one place.
Read the UK guide →
chart · stats boardNet-new buyer share, beauty search volume, LIVE GMV benchmarks and the search lift, with context for each.
photo · agency floorAn honest comparison of the UK's TikTok Shop agencies, including us, and how to choose between them.
photo · live studioDaily engines, showcase spikes, the 15-minute round and education-led selling, from the team live every day.
photo · creator eventSeven recruitment channels, the three-tier creator model and the retention playbook that keeps them posting.
chart · live scorecardERR, engagement, CTR and click-to-order: the funnel every LIVE runs through and how to fix each stage.
photo · premium setRRP protection, value-led offers and professional-led LIVE for brands that cannot afford to look cheap.
photo · bundle flatlayHow thematic bundles create newness without new products and walk a £12 basket up to a £90 routine.
chart · pricing modelsRetainers, commission and hybrid models explained, plus the questions that expose a weak proposal.