Daily LIVE shopping for 20+ brands — CeraVe, Huel, TRESemmé, Liquid I.V., Vaseline — broadcast from our own London and Manchester studios by hosts we train ourselves. Education-led selling, seven days a week. And yes, the $2.7m single-LIVE world record came off this floor.
The people who plan your LIVEs also cast the hosts, build the set, run the show and read the numbers afterwards. Nothing gets handed off.
We trade the channel like a retailer trades a shop window. A new theme every week, a bundle drop to match, backdrops rotating with the theme and offers refreshed so urgency stays real rather than recycled. It's how Lovall, WillPowders, Free Soul and Huel broadcast with us every day: fixed slots that build habit for the audience and signal for the algorithm, with GMV per hour as the number we push up month on month.
The tentpole moments: fully produced, multi-camera broadcasts around launches, Super Brand Days and seasonal peaks, with guests, custom sets and full pre-heat. It's how we staged L'Oréal's Mugler showcase, put Ed Westwick on the TRESemmé set, built KAIIA's Winter Wonderland and delivered The Beauty Crop's £120k+ showcase. Daily lives build the audience. Showcases drive the peaks.
LIVE is the format built to sell the routine, not the product. A trained host walking a viewer from a £12 pad to a £90 routine is the whole commercial case: same traffic, five times the basket. We engineer it with routine builders, tiered bundles and GWP layering, and keep urgency resetting all show long with the 15-minute round, where buying anything enters the draw and the mechanic sells the bundle. The full playbook is in our guide to selling on TikTok LIVE.
No host goes live without passing. Our training engine certifies hosts on every SKU, drills conversion craft and scores trial shifts before anyone fronts a brand, then keeps them sharp with weekly immersion sessions and per-product call scripts, the single biggest driver of conversion. Every broadcast runs from our London and Manchester studios with a moderator and live strategist in the room.
Every LIVE is a funnel. Enter room rate gets them in, engagement holds them, click-through rate pins the right product at the right moment and click-to-order closes it. We track every minute of every stream through LiveHost, our own live commerce platform, with live scorecards on ERR, AVD, CTR and GMV per hour, post-show read-outs and next-event learnings. The four metrics are broken down in our LIVE metrics guide.
A LIVE is only as big as its audience. We build the room before we ever go live, run it to broadcast standard, and read out every result.
Offer architecture, run-of-show, talent and product selection, planned to 15-minute beats against the trading calendar.
Pre-heat content, paid amplification through GMV Max, CRM and multi-stream, filling the room before we go live.
Full studio set-up, lighting, hosting and demos, with rotating backdrops so the viewer never sees the same LIVE twice.
Sales, retention and audience analysis with clear read-outs, next-event learnings and quarterly competitive benchmarking.
The single-LIVE world record on TikTok Shop, in 14 hours. 40 million impressions and 78% positive sentiment against a 42% industry average.
p.louise Glow For It · Daily engine 400%Growth in one year on daily LIVEs and five hero events, including a record-breaking £100k single LIVE and 400k units sold.
glow for it The Beauty Crop · Showcase £120k+A 12-hour showcase engine with a 28% click-through rate, proving the tentpole format works far beyond the record-holders.
the beauty cropDaily lives compound the baseline. Showcase lives spike it. The calendar runs both: one team, one plan, one report. That is the whole engine, and it is on air seven days a week.
The 4-hour LIVE run-of-show template we sell from every day: segments, hooks, pinned products and offer timing — the same structure our hosts run on every broadcast. Then see the LIVE prize the UK's no.1 shop is leaving on the table in medicube unplugged, our strategy teardown.
Stand in the studio while the engine is on air, then let's plan your first broadcast.
Talk to us* Verified across Somerce-managed TikTok Shop accounts, methodology varies by metric, GMV as reported by TikTok Shop seller analytics.