agency behind the numbers.

TikTok Shop is all we do. We are the team behind £100m+ GMV across 80+ brands, from DTC natives to Unilever and L'Oréal Groupe, and we exist to build the best team in social commerce globally.

The Somerce team gathered for a group photo on a live set Crew members working on a teddy-bear themed LIVE set A presenter and producer between takes on the studio floor

Most agencies treat TikTok Shop as one channel among many. We approach it as a trading channel first: commercial strategy, LIVE shopping, affiliate management, content and paid media connected into one performance model, run day to day by a team whose complete focus is TikTok.

That focus is why the platform's single-LIVE record, $2.7m in 14 hours, happened on our watch, and why it did not stop there. The record LIVE became a £10m+ month on TikTok Shop for the same brand. No guesswork, just strategy.

The proof is in the work: from DTC natives like P.Louise and Glow For It to enterprise groups like L'Oréal and Unilever.

The Somerce studio floor during a live broadcaststudio floor, live day
The scale

built like a trading desk, staffed like one.

50+
TikTok Shop specialists
4
countries, UK & US led
£100m+
GMV managed across the network
80+
brands globally
verified across managed accounts · methodology varies by metric*
The values

three rules, no small print.

01

Be Human

Accessible, inclusive and humble. The work is intense; the people never should be.

02

Be Caring

For colleagues, for clients, and for the change we can make beyond the numbers.

03

Be Brilliant

High standards, held every day, so the work keeps getting better. Records are a habit, not an accident.

As featured by
Forbes BBC News
The moat

we own the whole stack.

Our own trained talent: 34 managed hosts, certified per product. Our own production: purpose-built LIVE studios in London and Manchester. Our own software: LiveHost, the platform running every stream we produce, every day of the week. No other agency owns all three.

Somerce producers in the live control roomstudio gallery, control room
Where we are

london · manchester · new york.

The L'Oréal x Mugler showcase set dressed for broadcast

london

The flagship: our largest studio and production capability, home of the headline events.

Visit the studios
Crew preparing a set on the Manchester studio floor

manchester

The northern hub, fully equipped to the same broadcast standard as London.

Visit the studios

new york

The US base, taking the UK playbook to TikTok Shop's biggest market.

Leadership

founder-led, hands-on.

Joe Yates, CEO and founder of Somerce
Joe Yates
CEO & Founder

Founded Somerce on one conviction: TikTok Shop is a trading channel, not a marketing experiment. Still works flagship accounts personally.

The Somerce team celebrating under confetti on the LIVE floorthe LIVE floor
The Somerce studio crew gathered on a Christmas live setstudio crew
TikTok Shop LIVE broadcast on location at Hyde Park Winter Wonderlandon location, winter wonderland

work with us, or work for us.

Brands: bring us the ambition and we will bring the engine. People: we are building the best team in social commerce.

Talk to us

See open roles at Somerce →

* Verified across Somerce-managed TikTok Shop accounts, methodology varies by metric, GMV as reported by TikTok Shop seller analytics.