Purpose-built live-commerce studios, run by crews who do nothing else. A flagship in London, a hub in Manchester, and bespoke sets built at your HQ when the moment calls for it.
Our multi-set flagship. Built for showcase LIVEs, brand takeovers and the streams that need everything to be right on the night.
London is where the tentpole work happens: multi-camera showcase broadcasts, launch moments and the campaign streams that anchor a quarter. Every set is purpose-built for live commerce and run to broadcast standard, with lighting, audio and product staging handled in-house by crews who do nothing else. It is also the best place to understand the format. Brands stand on the floor while a stream is on air, watch the run-of-show play out in real time, then plan their own with the team behind the record. Every broadcast here is planned and traded through our TikTok LIVE service, so the studio never arrives on its own; it comes with the offer architecture, the hosts and the report.
The daily LIVE engine. Back-to-back streams, day in, day out, with the consistency that compounds into GMV.
Manchester is the volume end of the operation. Streams run back-to-back in fixed slots, sets are reset and re-lit between broadcasts, and the cadence never breaks, because consistency is what builds habit for the audience and signal for the algorithm. It is also where hosts are made. Presenters from our 34-strong managed roster train on-site, working real products on real broadcasts with a moderator and LIVE manager in the room, and every minute on air is tracked through LiveHost, our talent platform. New presenters join through the same door, so by the time a host fronts a brand's stream, the numbers already say they convert.
For launches and showcase moments, we build the studio where the brand lives. A bespoke set at your offices, with our crew, our kit and our playbook, so the stream feels like yours because it is.
Four zones, one loop: products staged, hosts briefed, the set on air and the gallery reading the numbers minute by minute.
Come and watch a stream go out. Tours run around the broadcast schedule in London and Manchester, and we reply within one working day.
The best way to understand the engine is to stand in it while it's on air.