Anyone can read a run sheet to camera. Our TikTok LIVE hosts are certified per product, scored on GMV per hour and managed shift by shift: 34 vetted hosts fronting LIVEs every day across the Somerce network.
34 vetted hosts, found, booked, paid and scored through LiveHost, our own live-commerce platform. Every host is ranked on real GMV per hour, not follower counts, and benchmarked stream by stream so the roster keeps earning its place. Your brand approves every host before they front it, and exclusivity agreements are contracted and tracked in-platform so your trained talent stays yours.
No host goes live without passing. The engine runs in four steps: product immersion, with brand-led certification across your full SKU list; conversion craft, covering AOV laddering, bundle framing, objection handling and urgency that protects price integrity; supervised trial shifts with live scorecards on GMV per hour, ERR, AVD and CTR; then a place on the roster. Only the converters keep the slots. It is the same engine that built the P.Louise and L'Oréal host benches.
Casting is a strategy decision, not a lottery. We match hosts on sector fit and selling style: skincare at real depth needs hosts who know the science, premium brands win on calm, expert hosting where authority is perceived value, and every match is built for education-led selling. A trained host walking a viewer from a £12 product to a £90 routine is the whole commercial case: same traffic, 5x the basket. The method behind it is in our guide to selling on TikTok LIVE.
Great hosts are made, then managed. Call scripts for every product and bundle, each with multiple sales angles, are the single biggest driver of conversion, and hosts have them live in the room. A moderator and live strategist sit on every broadcast, weekly immersion sessions cover the product focus and the plan ahead, and LiveHost leaderboards and championships make your slots the ones every host fights for. The result: hosts who know the products cold, sell to a plan, and get sharper every single week. We track it all on the four metrics that decide every LIVE.
Before, during and after every broadcast, the same five disciplines hold. Nobody fronts a SKU they have not passed.
Rigorous vetting and training, and every host approved by the brand before fronting it.
Call scripts for every product and bundle, with multiple sales angles, live in the room.
Every host tested on every product and script before their first broadcast.
A moderator and live strategist in the room whenever we are on air, driving performance in real time.
Immersion sessions, scorecard read-outs and next-show learnings, every week.
Hosts join through LiveHost, our presenter marketplace: apply, get scored on real streams, and earn a place on the roster with booking, billing and championships handled in one platform. Brands do not book from a list; they access the roster through Somerce, matched, trained and managed as part of a LIVE engine.
Composed hosts with genuine reasons to buy convert harder than frantic ones. Confidence sells. That is why we train sellers, score them on GMV per hour, and never put a generalist in front of a product they have not passed.
Want to present? Train and earn as a LIVE shopping host from our London and Manchester studios, no following required. Building your own LIVE instead? Start with the 4-hour run-of-show template our hosts sell from:
Tell us the brand and the ambition. We will match the hosts, run the training, and hold them to the scorecard.
Talk to us* Verified across Somerce-managed TikTok Shop accounts, methodology varies by metric, GMV as reported by TikTok Shop seller analytics.