$2.7m
GMV from a single LIVE. The record for the UK and the Western world, with 40 million impressions and $80 average order value.
Case studies · TikTok LIVE
tiktok live case studies.
Case studies built on live selling: daily engines, showcase formats and record broadcasts, every one measured on GMV.
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LIVE · 04:37:12
LIVE is where TikTok Shop compounds fastest, and it is the discipline Somerce is best known for. Our daily LIVE engine keeps 34 managed hosts on air from purpose-built studios in London and Manchester, selling every day instead of waiting for a moment. When the moment matters, we build showcase formats around it: a Winter Wonderland broadcast for KAIIA The Label, a radio-show format for Nature Spell, and The Beauty Crop's 12-hour showcase that took £120k+ in a single broadcast.
The results below follow one pattern. Daily consistency builds the audience, showcase moments convert it, and trained sellers hold the room. Glow For It peaked at £100k from one broadcast inside a 400% growth year, on a daily cadence its audience could set a clock by. If live selling is the engine your brand needs, start with our TikTok LIVE service, or meet the people who hold the room on our hosts and talent page.
Below, each case study opens the full ledger: the target, the format, the numbers and the mechanics behind them. Read them in any order. The pattern holds from a first broadcast to a record one, and it is the same pattern our LIVE team runs from London and Manchester every day of the week.
