· Unilever
GLUTA-HYA, launched on TikTok Shop
Education-led launch content that answered the question before the objection, taking GLUTA-HYA Lip Serum to market for Unilever.
Case studies · Content
content case studies.
Case studies where organic content did the selling, from a Unilever product launch to the viral-hook briefs behind 1,470% growth.
73%purchase after watching
Content on TikTok Shop is not about polish, it is about education that converts. Somerce plans organic content as a trading lever: hooks engineered for the FYP, product education that answers the question before the objection, and formats that feed the LIVE and affiliate engines rather than sitting apart from them. That approach took Vaseline’s GLUTA-HYA Lip Serum to market on TikTok Shop for Unilever, and the viral-hook briefs we wrote for AKT London sat behind 1,470% shop revenue growth in month one.
The results below show the range. Edikted’s UK expansion applied content learnings from the US market. Holy Gels turned nailcare education into sustained GMV growth. The Beauty Crop paired content with a showcase LIVE that took £120k+. Across £100m+ of managed GMV, the content that wins is the content built to sell. If organic growth is the gap in your channel, start with our TikTok content service.
The case studies below show the briefs behind the numbers: the hooks, the education angles and how each format fed the wider engine. None of it depended on a viral fluke. It was planned, posted and measured like any other trading activity, which is exactly how we would plan it for your catalogue.
