paid media case studies.

Paid media on TikTok Shop is an amplifier, not a strategy. Somerce runs it behind proven organic signals: when a hook, a creator video or a LIVE moment is already converting, paid spend scales what works instead of guessing at what might. That discipline sat inside the Vaseline GLUTA-HYA launch we ran for Unilever, where paid amplification supported the shop operations and content that took the Lip Serum to market. It also sat inside AKT London’s launch, where paid media worked alongside gifting, affiliates and LIVE to drive 1,470% shop revenue growth in month one and $100k affiliate GMV in two months.

A short ledger is an honest ledger. Most of the £100m+ GMV we have managed across 80+ brands was earned organically, through LIVE, affiliate and content engines, and we put paid budget to work only where it compounds those results. That is exactly why the paid work here performed. If you want amplification accountable to revenue rather than reach, start with our TikTok paid media service, and see how it plugs into the wider engine.

Both ledgers below show where paid sat in the mix, what it amplified and what it returned. If the honest answer for your brand is that organic needs building first, we will say so, because spend that amplifies nothing is the fastest way to miss a GMV target.