$2.7m
GMV from a single LIVE. The record for the UK and the Western world, with 40 million impressions and $80 average order value.
Case studies · Affiliate
affiliate case studies.
Case studies powered by creator communities that sell, from 700+ affiliates recruited in three months to $100k affiliate GMV in two.
700+affiliates in 90 days
Affiliate is the widest net on TikTok Shop. One brand, hundreds of creators, thousands of pieces of shoppable content, and it works at every scale we manage across 80+ brands. For MONAT we recruited 700+ affiliates in three months and used an ambassador-led model to expand into Germany and France at 70% month-on-month growth. For AKT London, strategic gifting and viral-hook briefs drove $100k in affiliate GMV inside two months of launch. And when Warrior needed its programme strengthened, affiliates and LIVE were rebuilt as one engine rather than two disconnected channels.
The pattern in the results below is community over one-off posts. Ooh & Aah Cookies runs an affiliate community at high profitability. Warrior strengthened affiliates and LIVE as one engine. Glow For It grew 400% in 12 months on an always-on creator community. If you want a creator programme that is recruited, briefed and managed to sell rather than to post, start with our affiliates and influencers service.
Each case study below breaks down how the community was recruited, what the briefs asked for and what the creators returned in results. The mechanics differ by category and price point, but the measure never moves: shoppable content, tracked to GMV. Read the ledgers, then compare the model against what your current creator programme actually sells.
