· BFCM
£10m+
A month on TikTok Shop. Value-led GWP and bundle mechanics plus an Affiliate Championship that flooded the FYP, scaling a record LIVE into a record month.
Case studies · Shop Operations
shop operations case studies.
Case studies won in the unglamorous layer: catalogue, mechanics, launches and expansion, run as a trading channel.
Records are set on camera but they are built in the back end. Shop operations is the layer where Somerce turns TikTok Shop into a trading channel: catalogue and listing strategy, value-led GWP and bundle mechanics, launch timing and market expansion. It is the work behind P.Louise’s £10m+ BFCM month, where bundle and gift-with-purchase mechanics scaled a record LIVE into a record month. It launched Vaseline’s GLUTA-HYA Lip Serum for Unilever and put mdlondon live on TikTok Shop built and timed for Q4.
It also travels. MONAT’s ambassador-led expansion into Germany and France ran at 70% month-on-month growth across the EU, and Edikted’s UK entry applied what worked in the US. Across £100m+ of managed GMV, operations is the difference between a shop that spikes and a shop that trades every day. If your channel needs running, not just content, start with our TikTok Shop management service.
The ledgers below cover launches, expansion and record trading periods, and each one names the mechanics that did the work: bundles, gifting thresholds, catalogue structure, timing. Operations rarely makes the headline, but read any record on this site closely and you will find it underneath, keeping the shop trading while the cameras roll.
