The proof ledger

tiktok shop case studies.

Launches, daily engines, scale-ups and record months, every one measured on GMV. Not reach, not likes. Revenue.

$2.7mrecord single LIVE
LIVE LIVE · 04:37:12
Featured · AKT London

the 1,470% launch.

One brand, one launch month. Somerce took AKT London to market on TikTok Shop with LIVE, affiliates, content and paid run as one engine: strategic gifting seeded the creator community, viral-hook briefs kept it posting, and the broadcasts converted the demand the creators built.

1,470%
shop-revenue growth in month one
$100k
affiliate GMV in two months
85%
of GMV from affiliates
100
samples gifted per week
Read the case study
AKT London deodorant balm product photography
Case studies

every brand, one playbook.

Launches, scale-ups and record months. Filter by the work that got them there.

Browse by service: TikTok LIVE · Affiliate · Content · Paid Media · Shop Operations · Full Service

Screenshot of a P.Louise TikTok LIVE broadcast mid-sale
$2.7m

GMV from a single LIVE. The record for the UK and the Western world, with 40 million impressions and $80 average order value.

P.Louise advent calendar products laid out for the BFCM bundle offer
· BFCM £10m+

A month on TikTok Shop. Value-led GWP and bundle mechanics plus an Affiliate Championship that flooded the FYP, scaling a record LIVE into a record month.

Frame from a Vaseline TikTok LIVE broadcast produced by Somerce
· Unilever

GLUTA-HYA, launched on TikTok Shop

An enterprise launch for Unilever built on brand safety, RRP protection and added value, taking the GLUTA-HYA Lip Serum to market.

Frame from an AKT London affiliate creator video
1,470%

Shop revenue growth in month one. Strategic gifting and viral-hook briefs drove $100k affiliate GMV in two months.

Screenshot of a Glow For It TikTok LIVE broadcast
400%

Growth in 12 months. An always-on creator community plus daily LIVEs, peaking at £100k GMV from a single LIVE.

Collage of shoppable creator videos from a Somerce-managed affiliate community
700+

Affiliates recruited in three months. An ambassador-led expansion into Germany and France with 70% month-on-month growth across the EU.

The Beauty Crop makeup products
£120k+

GMV from a single showcase LIVE: a 12-hour broadcast run to the minute, with a 28% click-through rate.

Icy Bear whitening powder, toothpaste and strips on crushed ice

Record sales, built on repeat

A daily LIVE cadence and a managed creator community run as one engine: education-led run-of-shows on air, tested hooks briefed to affiliates between broadcasts.

Model wearing Edikted womenswear

US learnings, UK expansion

Localised briefs, a British creator community and a UK-evening LIVE cadence, built from what Edikted's US shop had already proven.

A finished set of Holy Gels nails

Nailcare, compounding weekly

Education-led nailcare content and an affiliate community run as one loop — brief, post, review, scale — improving GMV week after week.

A box of Ooh & Aah cookies

An affiliate community that pays for itself

Creators paid on results and samples held to a return: an affiliate community that drove revenue at high profitability.

Model wearing KAIIA The Label

Winter Wonderland showcase LIVE

An event-scale outside broadcast from Winter Wonderland, Hyde Park: location rig, showcase production and a run-of-show built for the occasion.

Nature Spell hair and body care products

The Glow & Grow Radio Show

A radio-show LIVE format with named segments and a recurring schedule, turning haircare selling into appointment viewing.

The mdlondon hair dryer

A Q4 launch, engineered

Premium hair tools launched for Q4 2025 on education-led selling and RRP-protective offers: bundles and gifts with purchase instead of discounts.

A tub of Warrior creatine
Warrior

Stronger affiliates, stronger LIVEs

A deeper affiliate community and a consistent LIVE cadence built for sports nutrition, run as one engine rather than two channels.

The AZIO Beauty founders

An affiliate engine for K-beauty

A creator community built around K-beauty discovery, briefed for always-on shoppable content rather than a one-off campaign.

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