Free download · UK & US

tiktok shop playbook, full version.

Every stage from shop setup to your first £10k week, written by the team that manages £100m+ of GMV and holds the $2.7m single-LIVE world record.

Last updated August 2026.

Get the full playbook
✓The launch sequence to your first £10k week
✓Affiliate seeding frameworks and briefs
✓LIVE cadence plans and margin maths

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Want a taste first? The free lite version is open to everyone: read the playbook lite.

1,470%
AKT launch-month growth
£100m+
GMV managed
80+
brands globally
verified across managed accounts · methodology varies by metric*
What you get

inside the playbook.

✓The exact launch sequence from shop setup to your first £10k week, in order, with the gates to clear at each stage
✓Affiliate seeding frameworks to recruit, brief and activate creators, in a market where roughly 42% of US GMV is driven by affiliate content
✓LIVE cadence planning, from your first weekly show to a daily engine, drawn from a machine that runs LIVEs every single day
✓GMV Max timing: when to switch paid amplification on, and when it burns money
✓Fee and margin maths: brands typically keep about two thirds of GMV after fees and returns, the playbook shows you how to model yours

questions.

How is this different from the free lite version?
The lite version covers the first steps and is open to everyone. The full playbook adds the complete launch sequence, the affiliate seeding frameworks, LIVE cadence plans, GMV Max timing and the margin models.
Who is it for?
Founders, ecommerce leads and marketing teams launching or scaling on TikTok Shop in the UK or US. If you already trade on the platform, the cadence and margin chapters will still change how you run it.
What does it cost?
Nothing. Leave your details and it lands in your inbox. No card, no call required.

your first £10k week starts here.

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* Verified across Somerce-managed TikTok Shop accounts, methodology varies by metric, GMV as reported by TikTok Shop seller analytics.