Annual report · launching Autumn 2026

where tiktok shop is actually heading.

US TikTok Shop GMV grew 108% in 2025, with about 48% growth forecast for 2026. The annual report combines market data with anonymised ranges from £100m+ of managed GMV to show you what happens next.

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The report lands Autumn 2026. Reserve now and it arrives in your inbox on launch day, before it goes anywhere else.

✓Where UK and US TikTok Shop is heading in 2026
✓Anonymised ranges from £100m+ of managed GMV
✓In your inbox on launch day, before anywhere else

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700+
affiliates in 3 months, MONAT
£100m+
GMV managed
80+
brands globally
verified across managed accounts · methodology varies by metric*
What you get

inside the report.

✓The growth numbers that matter: 108% US GMV growth in 2025, and what the roughly 48% forecast for 2026 means for your plan
✓Why roughly 42% of US GMV comes from affiliate creator content, and how to position for it
✓Category-level performance ranges, anonymised and aggregated from £100m+ of managed GMV
✓The plays that separated the fastest growing brands from the pack across 80+ accounts
✓What to build into your 2027 plan before your competitors do

questions.

When does it publish?
Autumn 2026. Reserved copies are delivered by email on launch day, ahead of general release.
Where does the data come from?
Market data from published industry sources, combined with category-level ranges anonymised and aggregated from £100m+ of GMV managed across 80+ brands. No single brand is identifiable.
What does it cost?
Nothing. Reserve your copy and the full report arrives free on launch day.

read it before your competitors do.

Reserved copies land on launch day, ahead of general release. The report is free.

Reserve my copy

* Verified across Somerce-managed TikTok Shop accounts, methodology varies by metric, GMV as reported by TikTok Shop seller analytics.